Secret sauce is that thing you do so well and that comes easily to you and is often overlooked. Your secret sauce is inherently difficult to identify its origin.Figure out what sets you apart and capitalize. Often, you don’t recognize it for yourself because you are too close to it, making it hard to put your finger on it.
What was it that made that so easy for me?
Why did they think it was so helpful?
Lean into being a specialist
Create a unique value proposition
Provide social prrof
Market with precision
Secret Sauce